Friends & Brgrs is expanding to Germany – Opens restaurant in Hamburg
The restaurant chain Friends & Brgrs is expanding to Germany. The company’s sixth restaurant will open in the mall Europa Passage in central Hamburg in september this year. The fresh casual burger chain already operates restaurants in Finland and Denmark.
The new restaurant in Hamburg is an important step in the company’s strategy of establishing itself in major European cities. Fast casual is a rapidly growing segment in the restaurant industry. Friends & Brgrs has taken this one step further, and defines itself as a fresh casual chain. The company makes its burgers from scratch using only fresh ingredients of the highest quality. The ingredients are sourced locally whenever possible, and the company also avoids the use of additives. All restaurants have their own bakeries, and the meat used in the burgers is ground in-house.
“We look forward to coming to Germany, and think that there’s a demand for a concept like ours”, says Kaj Fagerholm who is responsible for new locations.
The Food Sky food court in Europa Passage will feature more than 20 restaurants when it opens in september, of which Friends & Brgrs will be one of the larger ones. “We’re very pleased to be able to bring the first Friends & Brgrs in Germany to Europa Passage here in Hamburg”, says Leasing Manager Christian Wulff. “Our goal is to create an attractive food destination with new and unique concepts, and we look forward to a successful partnership with Friends & Brgrs.”
Construction in Hamburg will begin shortly, and the restaurant is expected to open at the end of September. The restaurant will employ approximately 25 people.
About Friends & Brgrs
Friends & Brgrs was founded in 2014 by six friends, and is currently owned by approximately 560 shareholders. As a fresh casual restaurant chain, Friends & Brgrs uses only fresh ingredients, preferably from local suppliers. The majority of the chain’s products are also completely free from additives. The company has grown rapidly from the start, and currently operates five restaurants in Finland and Denmark. Friends & Brgrs aims to establish itself as an international burger chain, and is actively searching for locations in major European cities.
Operates five restaurants: Pietarsaari (2014), Helsinki (2015), Tampere (2016), Oulu (2016) and Copenhagen (2016). The chain will open a restaurant in Hamburg in 2017, and another one in the mall Tripla in Helsinki in 2019.
Employs approximately 130 part- and full-time employees
Founded in 2014 in Pietarsaari, Finland
Owned by 560 shareholders
About Fresh Casual
Fresh casual is a segment positioned between fast food and casual dining. A fresh casual doesn’t offer table service, but offers higher quality food than traditional fast food restaurants. Fresh casual is a fast-growing segment in the restaurant industry in many countries, among them the US.
For more information:
Kaj Fagerholm, CFO & new locations
+358 44 4494 200
+358 50 5533 665
ECE is a family-owned business established in 1965. The company is the leading shopping mall operator in Europe.
Operates 199 shopping malls in 14 countries
Employs around 3,600 people
Total retail space 7,300,000 m²
21,000 tenants in retail/dining
ECE’s shopping malls are visited by approximately 4,6 visitors million daily
For more information:
Christian Wulff, Leasing Manager
+49 (0)172 448 27 29